It's true. Montoya has a contract worth up to $70,000. [episd agenda item]
In response to a question regarding the contract, school district spokesman Luis Villalobos issued this statement:
"Montoya PR is a leading public relations firm representing a diverse client base on a local, regional, and national [San Diego,CA office] basis. Montoya PR has a vast amount of experience and expertise in the education field.
"The District is implementing tough, strategic changes and we sought a public relations firm that was an expert in the community to help gather input and communicate our message to the community. Montoya PR is uniquely qualified because they also specialize in image and reputation management and crisis management and damage control. They understand the importance of getting our message out and they are helping us with media opportunities and other mission-critical projects.
"Montoya PR was hired as part of the District’s request for qualifications. Montoya PR came highly recommended by community and business leaders and they have helped us tremendously with getting our message out both internally and externally. Montoya PR has not done any work or been involved in any way on behalf of The District related to their representation of Asarco. ""